Strategic Management and Leadership Essay Example | Topics and Well Written Essays - 3500 words - 12

Strategic Management and Leadership - Essay Example To acquire more customers and retain them the company has broaden its marketing strategies. The company has put huge effort to enhance the value of the company. John Lewis partnership firm has also implemented many ways to measure the success of the company. There are many factors which help the company to achieve its goal and objectives. John Lewis did partnership with Waitrose which facilitated the company to generate more revenue. John Lewis Partnership has expanded its business to Philippines. This helped the company to acquire more international customers and make its strong position in international market. The organization maintains good relationship with its customers. By this process the company is able to enhance its customer base. The innovative culture of this firm helps it’s to motivate and satisfy its employees. Advanced technologies are used by this organization to perform its business functions. The leadership style of this company motivates the employees to de liver their work efficiently. John Lewis Partnership has developed many new strategies to improve and update their business process. The employee ownership is considered as the key to success of John Lewis partnership. John Lewis partnership have the ability to adapt according to the change in the technology and due to its fast adaptability it is being considered as the most renowned The concerned company uses various key performance indicator for monitoring and measuring the performance of the company . The sales growth is considered as the key factor for determining the performance of the market. The return on capital employed of the company has increased more than 8%. Gross sales of the company has enhanced in 2014 as compared to the previous year. Gross sales measure the density of sales of the company. It is considered as the key indicator for determining the profitability of the company. John Lewis partnership has experienced a growth in its operating margin in the